NLP The Art of Persuasion

For Technical Sales

De: Malcom Kasha

Narrado por: Virtual Voice

NLP The Art of Persuasion for Technology Sales is a practical, humour-filled guide for anyone selling complex products in B2B tech—where the real challenge isn’t the demo, it’s the objections. If you’ve ever heard “too expensive,” “we need to think about it,” “send me more info,” or the classic “we’re going with a competitor,” this book gives you a repeatable framework to respond with confidence, clarity, and control.

Built specifically for technology sales, this book blends NLP (Neuro-Linguistic Programming), emotional intelligence, and real-world sales psychology to help you master objection handling, strengthen rapport-building, and improve your negotiation skills—without sounding scripted or resorting to discount panic. You’ll learn how to identify the real objection behind the words, use language patterns and reframing to shift the conversation, and turn pushback into forward momentum.

Inside you’ll find practical techniques for B2B sales, SaaS sales, IT sales, enterprise selling, and solution selling, including: how to uncover hidden concerns, handle price resistance, build trust quickly, navigate procurement and stakeholders, and close deals with a clear persuasion playbook. You’ll also discover how to use humour strategically to reduce tension and keep conversations human—because tech sales is serious… but it doesn’t have to be miserable.

Whether you’re an account executive, sales engineer, business development rep, or sales leader, this book helps you sharpen your messaging, communicate value, and close more deals by mastering the art of persuasion—ethically and effectively.