NEUROSCIENTIFIC PSYCHOLOGY IN MARKETING

Tools and Techniques in Neuromarketing

NOW AVAILABLE THE NEW HANDBOOK ABOUT HOW TO USE NEUROSCIENTIFIC PSYCHOLOGY IN MARKETING

The human mind evolves at a rapid pace, which is why we wanted to publish this book on Psychology and related topics for all those who see in the science of thought, feelings and behaviors a way to expand and apply their knowledge profitably.

And because the different disciplines are broad and branching, they are part of each individual's self-esteem, which is the most relevant factor to mental health, personal fulfillment, and happiness. This manual includes several chapters that illustrate, define, and explain many of the concepts and procedures necessary for working in the fields of society, academia, or even any field of knowledge that requires techniques from psychology and sales. The bibliography available online regarding the most widely accepted techniques and protocols for analyzing human behavior and thought has been updated with this manual, which leaves nothing out because it includes all the topics and subtopics necessary to address any questions related to this highly recommended field.

Beginning with Chapter One, where we address Emotional Intelligence (EI), a fundamental concept in modern psychology, EI refers to a person's ability to perceive, understand, manage, and use emotions effectively and constructively, both their own and those of others. Unlike Intelligence Quotient (IQ), which measures cognitive abilities and logical reasoning, EI focuses on socio-emotional skills that are crucial for success in life and overall well-being. This construct, popularized by psychologist Daniel Goleman in the mid-1990s, builds upon earlier work by researchers such as Peter Salovey and John D. Mayer. EI involves not only knowing how you feel, but also how your feelings and those of others influence behavior and actions.

It is structured around several key dimensions, such as self- awareness, self-regulation, motivation, empathy, and social skills.

Developing emotional intelligence allows you to build stronger relationships, resolve conflicts more effectively, and make better decisions under pressure. It is, in essence, intelligence applied to our emotions. Therefore, it is considered a vital skill that can be learned and improved over time, positively impacting leadership and personal and professional satisfaction.

“Social Psychology” is the title of the third chapter, which describes it as a branch of psychology that focuses on the scientific study of how individuals’ thoughts, feelings, and behaviors are influenced by the real, imagined, or implied presence of others. This discipline seeks to understand human behavior within its social context, exploring the profound connection between the individual and society.

Social psychologists investigate how social norms, roles, attitudes, stereotypes, and groups shape our daily perceptions and actions. Core themes such as conformity, persuasion, aggression, altruism, and interpersonal attraction are examined through rigorous research methods, including experiments and surveys. This area of knowledge is not only concerned with large-scale mass phenomena but also with everyday interactions, such as impression formation and how we attribute causes to the behavior of others. Social psychology provides us with critical tools for understanding why people act the way they do in various situations, offering crucial insights for addressing social problems such as prejudice and conflict. Essentially, its objective is to unveil the laws and processes that govern social life and the mutual influence between people. Specialized hair removal is another chapter of this topic, which we develop from the characteristics of hair, criteria for selecting hair removal techniques, types of techniques, and of course, their application protocols...