My Launch Planner

Simple Strategy and Tested Tactics for Your Book, Podcast, or Product

De: Mike Loomis

Narrado por: Virtual Voice

Updated for 2025

Launching a book, podcast, or product?

This brief guide lays out the strategy and tactics I've used on 3 NYT bestsellers, and an Amazon #1 on every launch.

There’s nothing secret or mysterious about a successful book launch (or a podcast or product launch). It’s simply calendar-focused attention to your goals.

"Launching your book, podcast or product doesn’t have to be confusing or overwhelming. Mike breaks down the process and makes it easy to succeed."
- Jared Easley, Author and Founder of PodcastMovement

I developed this strategy with books, but have also had success in launching podcasts, online courses, and other products.

This planner is concise and packed with practical tips. -

• How to clarify your true goals
• Make sure you have the right brand foundation
• How to ask for (and receive) endorsements from influencers
• Templates for emails to your launch team

But I'm a writer, not a marketer. And I hate doing sales!

That's exactly why you need a proven strategy, and detailed plan. Most writers are not great marketers, but that does not mean they can't follow a plan, add their own personality, and enjoy reaching more people with their words.

What if I already released my book?

The good news is, you can launch, or re-launch, your book any time.

"Simply put, 'My Launch Planner' is the most comprehensive, easy-to-read overview of how to successfully launch a book that I have ever read. It is full of specific How To's and What NOT to Do's arranged in an easy-to-follow calendar-like schedule. As a still-new book author, I found it super, super encouraging. "
- D.P.

"Publishing a book is powerful way to build your business, grow your influence, and create a platform for your message. Mike Loomis gives you his practical brand-building expertise so you can create a book launch that delivers results. If you’re worried about your launch, pour yourself a cup of coffee and read My Book Launch Planner. His guidance will build your confidence so you can launch your book, and your brand, well."
- Aurora Gregory, Marketing Strategist, Business Coach, and author of the Amazon Bestseller, Get Picked: Tips, Tricks And Tools For Creating An Irresistible Speaker Proposal