Mastering LinkedIn

For Professional Lead Generation

We use the model of inbound/outbound marketing to see how LinkedIn works and how you can use it for your business. We cover Sales Navigator, a powerful tool with advanced filters so you can search millions of members to find the ones for your business, learn about your leads, watch their activity, contact them, and develop business connections with them. You'll also learn how to write posts that get thousands of views and how the LinkedIn ranking algorithm works. The book is written in accessible English for everyone. How to Use LinkedIn for B2B Business Development Use LinkedIn for Inbound and Outbound Marketing Use Your LinkedIn Profile for Inbound Marketing Use Your Company Pages for Inbound Marketing Use Your Connections for Inbound Marketing Use Posts and Articles for Inbound Marketing Use LinkedIn Sales Navigator for Outbound Marketing Use LinkedIn Ads for Outbound Marketing