Marketing Beyond with Alan B. Hart Podcast Por Alan B. Hart arte de portada

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

De: Alan B. Hart
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Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 Economía Marketing Marketing y Ventas
Episodios
  • Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach

    Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach
    Apr 1 2026
    From the archives - orginally released March 2025 Episode Description Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on brand and line-of-business marketing, paid and social media, direct marketing, and digital marketing strategies. She also helps oversee the bank's relationship with Arnold Worldwide, PNC's integrated marketing and advertising agency of record. With over 20 years of experience in financial and professional services, Jenn has worked across marketing, product management, strategy, technology, and customer experience. She began her career at Deloitte Consulting, and before joining PNC in June 2023, she held leadership roles at PayPal, Capital One, and Thomson Reuters. On today's show, Alan and Jenn discuss her career journey, her initial goals upon joining PNC and the complexities of launching a new brand for a 160-year-old organization. They explore how marketing, often seen as "just pretty pictures," is actually a key growth driver, a concept they refer to as "The Big M." Jenn also breaks down the fundamental premise and strength of the "Yes, And" model and how it fuels innovation and collaboration. Looking ahead, they discuss AI preparedness and its impact on marketing. Key quotes: "You can't just go out with a really funny, creative ad campaign and hope that it's going to do the job. You have to live your brand every single day—and the products, services, experiences we are bringing to market." - Jenn Garbach, CMO at PNC Bank In this episode, you'll learn: Strategies to gain a competitive edge Tips to enhance your marketing efforts using data-driven techniques How to transform your team into powerful change agents Key highlights: [01:53] Jenn's first job as a cart pusher [03:25] Jenn's career path [06:45] Initial goal when joining PNC [07:32] What is involved in launching a new brand [09:10] "Brilliantly Boring" tagline [13:20] Where does marketing go at PNC now? [16:05] How people become a great change agent [21:35] An experience from your past that defines you: studying abroad. [24:20] Advice to your younger self [25:30] A topic that you and other marketers need to learn more about: AI preparedness [28:35] Trends or subcultures others should follow: Super Bowl [30:50] Largest opportunity or threat to marketers today: pace of change Resources mentioned: Jenn Garbach  PNC Financial  Brilliantly Boring at PNC  Boring is Essential (Launch Video)  Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Jenn Garbach and PNC Bank:    Jenn Garbach on LinkedIn   PNC Bank on X   PNC Bank on Instagram   Connect with Alan Hart and Deloitte Digital:    Alan on X  Alan on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    34 m
  • 36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka

    36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka
    Mar 18 2026
    As AI reshapes discovery, how do you make complex tech clear to buyers and demonstrate how marketing is driving growth? Synopsys CMO Ann Minooka shares what it takes to market a highly technical business with clarity, precision, and accountability for business outcomes. She views marketing as the bridge between engineering and the market. Technical product marketing translates capabilities into value propositions, while brand and communications tailor the message for different audiences based on what they care about and where they go for information. Ann explains that her team is moving away from broad product campaigns and vanity metrics like impressions. Instead, she advocates an outcome-led, data-driven approach that uses marketing technology, intent signals and analysis to improve targeting and connect programs to lead quality, pipeline creation and new customer growth. She also outlines how AI is changing planning and implementation, including using behavior signals to meet buyers where they are, building more personalized web experiences, and rethinking content for answer-based discovery across platforms. While AI can speed up first drafts and analysis, Ann believes the bigger unlock is integrating AI across the full workflow and evolving talent and habits. In this episode, you'll learn: Ways to make complex offerings clear and relevant to different audiences. How outcome-focused measurement can help connect marketing to growth. How AI is reshaping buyer discovery, and ways leaders can adapt. Key highlights: [00:30] Introduction [01:30] A love for nature [06:00] Ann's path to Synopsys [09:35] What does Synopsys do? [15:25] Marketing complex solutions [20:05] Optimizing for outcomes [23:40] AI's impact on marketing [31:00] An experience that defines you: Gaining a global perspective [34:40] Advice to your younger self: Learn an instrument, own your own career, and be curious [37:20] A topic you're trying to learn more about: AI's impact on productivity and talent [41:35] Trends or subcultures: The future of intelligence and space travel [44:00] Largest potential threat: Resisting AI Resources mentioned: Synopsys Ansys Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Ann Minooka and Synopsys: Ann Minooka on LinkedIn Synopsys on LinkedIn Connect with Alan Hart and Deloitte Digital:    Connect with Alan Hart on X Connect with Alan Hart on LinkedIn  Connect with Deloitte Digital on LinkedIn  Connect with Deloitte Digital on Instagram  Connect with Deloitte Digital on YouTube  Connect with Deloitte Digital on Threads   
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    46 m
  • 35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

    35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
    Mar 4 2026
    How can you create marketing that feels like entertainment and drives measurable growth? Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's momentum, including being named Time magazine's No. 1 banking brand. He frames Chime as "not a bank" but a "financial technology company" built for "everyday Americans." And he attributes its traction to showing up in the channels and subcultures where many people spend time, while building products and features designed to meet real needs. Vineet also shares what other marketing leaders can take from Chime's approach: Start with a differentiated product. Treat attention as the ultimate currency. And use social-first, episodic entertainment to make financial topics more relatable. At Chime, brand building looks more like running a streaming platform or magazine, where the job is to consistently earn attention with programming people choose to watch. To ensure that entertainment-driven attention translates into growth, he leans on "performance storytelling" that connects brand-building, direct response and customer lifetime value. He also explains how Chime is applying AI by mapping tools to "jobs to be done" across customer service, creative workflows and talent development. Vineet closes with his view that the biggest potential threat to marketers is resisting change—that leaders should encourage hands-on experimentation while staying anchored to commercial outcomes. In this episode, you'll learn: Ways attention can be earned through entertainment-style brand storytelling Practical lessons for applying AI to specific high-impact work inside marketing and customer operations How marketing leaders can earn more influence in executive and boardroom conversations Key highlights: [00:00] Introduction [01:30] CMO by day, pizza maker by night [03:15] Vineet's path to Chime [08:00] Success in the banking industry [11:15] Marketing that punches above its weight [14:15] Showing up where people willingly spend time [16:50] A brief history of marketing leading to performance storytelling [23:10] Chime's AI journey [29:30] How AI is impacting talent conversations [32:40] Marketing and the boardroom [36:25] An experience that defines you: Growing up as an immigrant in a blue-collar town [38:25] Advice to your younger self: Bloom where you're planted [40:15] A topic you're trying to learn more about: The platform shift [41:30] Trends or subcultures: Hyper-personalized algorithms [43:10] Largest potential threat: The innovator's dilemma Resources mentioned: Chime "Mama, I Made It" interview series Ball On A Budget Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Vineet Mehra and Chime: Vineet on LinkedIn Chime on LinkedIn Connect with Alan Hart and Deloitte Digital:    Connect with Alan Hart on X Connect with Alan Hart on LinkedIn  Connect with Deloitte Digital on LinkedIn  Connect with Deloitte Digital on Instagram  Connect with Deloitte Digital on YouTube  Connect with Deloitte Digital on Threads   
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    46 m
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