Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources

In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.

00:00 Introduction to Make Good Fashion Podcast

00:19 Free Resources for Fashion Entrepreneurs

00:52 Challenges of Social Media Marketing

01:51 Interview with Zoila Castro: Background and Journey

03:42 Starting Nomad Agency During COVID

05:29 Marketing Strategies for Luxury and Lifestyle Brands

13:12 Importance of Social Media in 2025

15:35 Creating Engaging Content and Building Community

23:12 Effective Use of Influencers and UGC

28:22 High-Converting Content and Storytelling

36:40 Luxury Brands' Pricing Strategies

37:22 Expanding into Pet Products

40:41 Emerging Fashion Brands: Building a Community

41:20 Pre-Launch Campaigns and Content Strategy

42:01 Creating Consistent and Engaging Content

42:55 Leveraging Trends and Timeless Content

45:50 The Role of Social Media Platforms

59:55 The Importance of Email Marketing

01:03:15 Event Marketing and Collaborations

01:06:54 Conclusion and Contact Information

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In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.

00:00 Introduction to Email Marketing

00:49 Meet Naomi Davis: Digital Marketing Expert

02:36 The Importance of Email Marketing

05:24 Getting Started with Email Marketing Platforms

13:35 Advanced Email Marketing Strategies

20:11 Personalization and Segmentation in Emails

24:38 Crafting Effective Email Subject Lines

27:36 The Golden Bachelor Clickbait

28:20 Balancing Mission and Sales in Emails

29:56 Content Pillars for Sustainable Brands

32:03 Effective Email Automations

35:26 Crafting a Welcome Series

37:24 Abandoned Cart Strategies

40:29 Email Cadence and Consistency

44:02 Re-engaging a Stale Email List

46:34 Growing Your Email List

50:50 The Role of SMS Marketing

54:01 Working with an Email Marketing Agency

55:55 Final Tips and Encouragement

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Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla

In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.

00:00 Introduction and Host Welcome

00:20 Meet Jennifer Bailey: Founder of Calla Shoes

02:12 The Birth of Calla Shoes

05:46 Overcoming Challenges and Building a Business

06:57 Product Development and Community Building

08:58 Navigating Production and Scaling Up

18:31 Marketing Strategies and Customer Engagement

35:59 Hiring and Outsourcing for Growth

39:59 Building a Global Footwear Brand

40:20 Direct to Consumer vs. Wholesale

41:31 Challenges of Footwear Returns

43:19 Perfecting the Fit

44:30 Customer Service Excellence

50:37 Marketing Strategies and PR Success

01:05:10 Advice for Aspiring Entrepreneurs

01:12:53 Future Plans for Calla

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