Lessons in Email Marketing 2026

B2B, B2C, and D2C Strategies for Automation, AI, and Measurable Growth

Email continues to outperform most digital channels—not because it’s new, but because it’s direct, measurable, and owned. Lessons in Email Marketing 2026 is a practical, up-to-date guide for businesses that want to use email with intention: to build trust, increase engagement, and drive meaningful results across the customer lifecycle.

Written for B2B, B2C, and D2C marketers, this book goes beyond surface-level tactics. It focuses on the systems, decisions, and strategies that actually improve performance—clarity of messaging, relevance of targeting, disciplined testing, and responsible use of automation and AI.

You’ll learn how to design email programs that work in today’s inbox environment, where privacy changes, deliverability standards, and audience expectations demand a more thoughtful approach. From foundational strategy to advanced optimisation, this guide shows how to turn email into a reliable growth engine rather than a hit-or-miss tactic.

Inside, you’ll learn how to:

• Build a strong email marketing foundation that scales across B2B, B2C, and D2C

• Create targeted campaigns that match audience intent and lifecycle stage

• Write clearer, more persuasive emails without relying on gimmicks

• Measure performance using metrics that actually matter in a privacy-first world

• Run effective A/B tests and apply results without harming deliverability

• Use AI and automation to improve speed and consistency—without losing trust

• Leverage CRM data to personalise campaigns and strengthen long-term relationships

• Choose and use the right tools for testing, analytics, design, and compliance

Whether you’re refining an existing email program or building one from scratch, Lessons in Email Marketing provides a practical framework for sending emails people want to read—and that businesses can rely on for real results.