
Leon Festinger
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Josh Graham

Este título utiliza narración de voz virtual
Pioneers of Human Behaviour: Leon Festinger
A Gateway to His Life, Theories, and Legacy
Few figures in psychology have shaped our understanding of belief and behaviour as profoundly as Leon Festinger. His theory of cognitive dissonance not only redefined the study of human decision-making but also offered timeless insights into why people cling to convictions, even when faced with overwhelming evidence to the contrary.
In this concise yet powerful volume, Pioneers of Human Behaviour: Leon Festinger distils his life’s work into clear, engaging chapters. From his early academic career to his groundbreaking experiments on social comparison and dissonance, this book offers both a portrait of the man and a gateway into the enduring influence of his ideas.
Alongside an accessible exploration of Festinger’s theories, you’ll discover:
How the concept of cognitive dissonance transformed psychology and everyday thinking.
Why people resist changing beliefs—even when facts prove them wrong.
The role of social comparison in shaping identity, motivation, and self-esteem.
Festinger’s most influential works, including A Theory of Cognitive Dissonance and When Prophecy Fails.
The lasting debates, criticisms, and applications of his ideas in modern society.
Part biography, part theory guide, and part reflection on legacy, this book makes Festinger’s work accessible without oversimplification. It is an essential read for students, professionals, and curious minds who wish to understand how beliefs drive human behaviour.
The Pioneers of Human Behaviour series celebrates the lives and legacies of psychology’s greatest minds, presenting timeless insights in a format designed to inspire, inform, and endure.