-
Le modèle startup
- Devenir une entreprise moderne en adoptant le management entrepreneurial
- Narrado por: Bertrand Maudet
- Duración: 11 h y 46 m
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Le modèle startup
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Resumen del Editor
L'auteur du best-seller Lean Startup revient avec le nouveau succès ! Eric Ries, entrepreneur et auteur à succès révèle comment les principes entrepreneuriaux peuvent être appliqués aux entreprises de tous types, qu'il s'agisse d'entreprises bien établies ou de startups en démarrage. Il met l'accent sur les questions pertinentes pour le monde d'affaire du 21ème siècle :
- Comment augmenter les revenus ?
- Comment piloter les innovations ?
- Comment transformer son business en entreprise moderne ?
Dans Lean Startup, Eric Ries a exposé les pratiques des startups réussies qui consiste en développement du produit minimal viable, des tests scientifiques centrés sur le client et en décision de persévérer ou de pivoter. Dans Le modèle startup, il évoque le groupe d'organisations tout neuf: des entreprises établies comme les multinationales emblématiques GE et Toyota, des titans technologiques comme Amazon et Facebook, et la nouvelle génération de Silicon Valley comme Airbnb et Twilio. Après avoir écouté ce livre vous allez :
- Apprendre les voies à succès des plus grandes startups modernes;
- Comprendre les méthodes justes du développement de l'entreprise;
- Élaborer le plan individuel pour votre propre business.
Le Modèle Startup est une véritable feuille de route pour toutes les organisations qui commencent leur voie dans le monde des affaires du siècle à venir.
Original title: The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth Copyright.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.
Reseñas de la Crítica
Ils en ont dit...
"J'ai été témoin de la manière dont Eric Ries tisse l'impact des méthodes "Lean Startup" avec vitesse et ampleur dans une grande entreprise. "Le modèle startup" est une ressource indispensable pour les entreprises, grandes et petites, recherchant des moyens de croissance plus rapides et plus durables."
Beth Comstock, vice-président de GE
"Les startups sont des expériences - certaines réussies, d'autres non, mais elles constituent le meilleur moyen de lancer de nouvelles idées sur le marché. Alors, comment une grande entreprise peut-elle ressembler à une startup, ou faire revivre l'idée et l'esprit essentiels? Le nouveau livre de Ries vous montre comment on peut appliquer la méthode révolutionnaire "Lean Startup" aux grandes entreprises."
Mark Andreessen, co-fondateur de Andreessen and Horowitz
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