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La empresa sensual [The Sensual Company]
- Narrado por: Antonio Abenójar
- Duración: 5 h y 34 m
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La empresa sensual [The Sensual Company]
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Resumen del Editor
¿Qué tiene Zara para que millones de personas salgan a la calle cada día con sus prendas? ¿Qué ofrece Google para que decenas de miles de personas respondan a un proceso de selección? ¿Por qué unas empresas son deseadas y otras resultan indiferentes para inversores, clientes o empleados? ¿Hay que ser guapo y poderoso para resultar atractivo?
Hablamos de un nuevo poder, el de aquellas empresas que hacen valer su atractivo, que han sabido ser interesantes y parecerlo, a través de acciones muy diferentes, pero con un factor en común: el ejercicio de la seducción, como estrategia empresarial. Su éxito las avala. La empresa sensual es la oportunidad para conocer qué hace deseable a una compañía para enamorar a personas tan distintas como los empleados, los clientes o los grupos de inversión.
Please note: This audiobook is in Spanish.
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Lo que los oyentes dicen sobre La empresa sensual [The Sensual Company]
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Marcela
- 01-29-12
Recomendado para todos aquellos que tengan empresa
Me encantaron la narrativa, los argumentos, la experiencia y el conocimiento del autor. Las anécdotas hacen que el relato sea muy ameno de seguir. Perfecto para un audiolibro. Lo considero muy interesante para todos aquellos que estemos creando o fortaleciendo nuestra empresa, da ideas muy prácticas y aplicables, de hecho de una vez las he puesto en práctica y me han dado muy buen resultado. Me identifico plenamente con los planteamiento del autor.
MARCELA MESA G., Psicóloga y Consultora Organizacional
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Triano
- 01-16-14
Excelente audiolibro
Un audiolibro fascinante! Claro, preciso y muy llevadero. Con muchos ejemplos y análisis de casos concretos. Super recomendable para todo el que tenga un negocio o piense en comenzar uno.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Juan Carlos Pelaez Lopez
- 06-14-19
Experiencia empresarial con gran peso en personas
Un gran libro en donde se trata a la empresa con toda humanidad posible, con el factor humano, el recurso humano o mejor dicho las personas, como la parte viva de la misma. Siendo estos humanos, los clientes o empleados, ya sea trabajando y como propietario de la empresa o trabajando por cuenta ajena, puedes obtener de este libro y de este gran relato una serie de estímulos y ayudas que te permitirán como persona ser parte de un gran proyecto y ese gran proyecto también eres tú, soy yo, compartiendo valor, generando valor que redunda en mí mismo y mis deseos de superación y deseo de ser parte de algo y mlz deseos de sentirme vivo y felizmente deseado dentro de una organización. Gran parte de nuestros días permanecemos en una empresa, en nuestra empresa, en el trabajo. Creo que es vital y es posible, si lo deseamos ser feliz y "sensuales" cada hora cada minuto que pasamos en ella.
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Total4 out of 5 stars
- Wilbert
- 04-30-11
Buena cultura de empresa
El contenido de este libro es maravilloso, todos los empresarios deberíamos leer este libro, aunque corto y deja deseos de saber mas de esta materia.
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
- susana gonzalez
- 02-08-22
excelente!
es un libro muy práctico narrado de forma clara y atractiva , lleno de consejos, inspiración y tips a aplicar
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Total5 out of 5 stars
-
Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Ramón De La Torre
- 02-19-22
Buen libro, buenas referencias
Es un libro fácil de digerir, con referencias interesantes y puntos de comparación buenos y fuera de lo común, se recomienda, lo único es que está algo centrado en Zara como benchmark
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Total1 out of 5 stars
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Ejecución2 out of 5 stars
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Historia1 out of 5 stars
- Teresita Quezada
- 11-01-22
Cero aporte
El autor no tiene más que la idea de llamar sensual todo lo que sean habilidades blandas. Además de comentarios menores y hasta misóginos, habla una obviedad histórica tras otra y experiencias que no le oirías ni a tus primos. Aburrido. No vale un peso.
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