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L'Internet Immobilier pour les décideurs
- Ce que tout dirigeant immobilier devrait connaître sur ce qui conditionne au minimum les 2/3 de son C.A. !
- Narrado por: Fabien Amathieu
- Duración: 6 h y 2 m
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Resumen del Editor
En moins de 10 ans Internet a révolutionné la vente de l'immobilier neuf et ancien. En 2015, les consultations des 10 premiers portails immobiliers atteignaient déjà presque 20 millions de visiteurs uniques mensuels. En 2021 elles flirtent avec 50 millions de visiteurs uniques. Avant Internet le professionnel chassait les prospects, depuis Internet le prospect chasse les offres. Avant le Covid vendre de l'immobilier et contracter en ligne semblait irréaliste, depuis c'est fait et continu de se développer.
Le marketing immobilier du XXe est dépassé et même inadapté face au Webmarketing imposé par Internet. Le prospect hier majoritaire (au XXe a été supplanté aujourd'hui (depuis moins de 7 ans) par le prospect. Internet n'est pas, n'est plus qu'une vitrine ou un saut technologique en plus, mais un nouveau monde (un véritable Umwelt), une nouvelle planète virtuelle certes mais aux conséquences bien réelles. Cette nouvelle planète dotée de son propre écosystème dont aucun des acteurs n'existait au XXe siècle ce qui disqualifie le marketing et méthode commerciale du XXe au profit du webmarketing XXIe. Les règles et usages marketing vente du XXe sont supplantés par le Webmarketing du XXIe à peine sortie du berceau et toujours en pleine évolution.
L'auteur explique et développe tous ces changements avec conséquences directes sur la commercialisation de l'immobilier neuf et ancien. Fort de son expérience de plus de 40 ans d'immobilier et 10 ans d'ex e-commerçant de biens de consommation haut de gamme, il a pu modéliser pour le secteur immobilier résidentiel, les nouveaux principes, méthodes et bonnes pratiques, qu'impose la réussite sur la planète Internet.
Lorsque vous achetez ce titre, le fichier PDF qui l'accompagne sera disponible dans votre confirmation d'achat envoyée par mail ainsi que dans votre bibliothèque, depuis votre ordinateur.
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