-
Kopf schlägt Kapital
- Die ganz andere Art, ein Unternehmen zu gründen. Von der Lust, ein Entrepreneur zu sein
- Narrado por: Stephan Reimertz
- Duración: 7 h y 45 m
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Reseñas editoriales
Günter Faltin weiß, wovon er in seinem spannenden Hörbuch "Kopf schlägt Kapital. Die ganz andere Art, ein Unternehmen zu gründen. Von der Lust, ein Entrepreneur zu sein" spricht. Denn Faltin gehört selbst zu den erfolgreichsten Unternehmern Deutschlands.
Innerhalb kurzer Zeit hat er es mit seiner "Tee-Kampagne" zum weltweit führenden Darjeeling-Importeur geschafft. Und das nur, weil er an seine Idee geglaubt hat. Nun gibt der Geschäftsmann Tipps und Hinweise, wie du deinen Traum vom eigenen Unternehmen umsetzen kannst. Lerne, worauf es wirklich ankommt und bei welchen Aspekten du einen Gang zurückschalten solltest. Und entdecke, dass die Reise zum Unternehmer ein Abenteuer auf vielen Wegen sein kann.
Sprecher Stephan Reimertz führt dich durch Faltins Welt der Ideen und macht aus "Kopf schlägt Kapital. Die ganz andere Art, ein Unternehmen zu gründen. Von der Lust, ein Entrepreneur zu sein" einen verlässlichen Ratgeber für alle Unternehmer und jene, die es werden möchten.
Resumen del Editor
Günter Faltin zeigt an vielen Beispielen, wie jeder ganz praktisch an eigenen Ideen arbeiten kann, sie wie ein Puzzle kombiniert und daraus etwas Neues schafft - das eigene Unternehmen. Je unkonventioneller man denkt, um so besser! Buchhaltung und Rechnungswesen? Sollte ein Gründer denen überlassen, die das schnell, zuverlässig und zu niedrigen Preisen erledigen. Versand, Verpackung und Logistik? Auch dafür gibt es Profis.Günter Faltin lehrt seine Methode seit vielen Jahren - und ist damit sehr erfolgreich: Die von ihm gegründete "Teekampagne" funktioniert nach diesem Modell: Sie hat mehr als 200.000 Kunden, ist das größte Teeversandhaus Deutschlands und der größte Importeur von Darjeeling-Tee weltweit. Eine ganze Reihe weiterer Unternehmen, die im Umfeld des Hochschullehrers entstanden, wenden seine Prinzipien erfolgreich an.
Reseñas de la Crítica
Jede gute Idee ist einfach.
-- Stern
Erst das Konzept, dann das Kapital.
-- Zeit online
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