It's Not Bloody Rocket Science

Life and Leadership Hacks via Neuroscience, Psychology and Common Sense

De: Dulcie Swanston

Narrado por: Dulcie Swanston

How many books on leadership and personal effectiveness do you have on your shelf?

Quite a few?

Do they contain lots of ideas you have been meaning to try but haven't got round to yet? In fact, now we mention it, perhaps you don't quite recall those brilliant ideas all that precisely either..

If so, don't worry — that's perfectly normal.

And as for translating the theory into real-life practice?

Well, you certainly meant to, maybe even tried to, but couldn't see how to make it work in your particular organisation, workplace or life?

Or perhaps you just couldn't find the time?

Dulcie Shepherd Swanston spend over twenty years in leadership roles in pubs, restaurants and corporate offices before setting up a training company and becoming an executive coach, public speaker and writer. She has heard all the excuses in the world for not getting round to changing the things that hold people back — and has used many of them herself.

In this book, she recaps the top ten pieces of science and research on leadership and personal effectiveness that her clients return to again and again. She makes them simple to understand and remember. More importantly she shares the secrets of how to make them work for you. This book is packed not only with neuroscience, psychology (and common sense) but also with quick practical activities that can be done in moments and have lasting impact.

Her clients swear by her ability to make the complex simple, the impossible possible and to change the world — one cup of tea at a time.

©2025 Dulcie Swanston (P)2025 Dulcie Swanston

Reseñas de la Crítica

"Dulcie has the uncanny knack of making what should be boring theory actually mean something." - James Pavey, Operations Director, Tesco Hospitality