Insider Branding
Successful Logos from the Soul
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Insider Branding
Compra ahora por $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
G. A. Johnson
-
De:
-
G. A. Johnson
Acerca de esta escucha
In a world obsessed with external appearance, the most enduring logos emerge from somewhere deeper—the authentic core of an organization. This groundbreaking book challenges conventional wisdom that logos should be designed to please the market. Instead, it reveals how successful organizations build lasting brand identity from the inside out.
Drawing from extensive research and case studies of both century-old corporations and contemporary market leaders, this book demonstrates why logos that resonate internally become powerful external symbols. From Bosch's spark that ignited a century of innovation to Continental AG's three stripes that unite global teams, you'll discover how authentic internal meaning naturally translates to market success.
Inside, you'll learn:
— Why the most recognized logos began as internal rallying points
— How successful organizations develop identity from cultural truth
— When simplification reflects organizational maturity
— What timeless principles guide authentic brand evolution
— How to bridge internal meaning with external recognition
Whether you're a brand strategist, business leader, or designer, this book provides a revolutionary framework for creating logos that last. Discover why the most powerful brand identities don't chase market trends—they emerge from organizational soul.
©2024, 2025 G. A. Johnson (P)2025 G. A. Johnson