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Inbound Organization
- How to Build and Strengthen Your Company's Future Using Inbound Principles
- Narrado por: Todd Hockenberry, Dan Tyre
- Duración: 6 h y 25 m
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We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mind-set and build a strategic foundation to deal with these facts and not just update a business plan.
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Historia
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
Lo que los oyentes dicen sobre Inbound Organization
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Historia
- Teri Ambrose
- 10-16-20
A must-read for marketers and business owners
Great book! I love the the Inbound Marketing philosophy: the idea that people value personalized, relevant content – not interruptive messages. When I went to purchase the book, the following lines are what caught my attention, "If a company is to survive in this environment they must shift their thinking in a fundamental way. They need to align their mission, strategies, action plans, and tools with the way buyers think, research, and purchase." As a small business mentor for SCORE I council hundreds of small businesses who are largely coming to us asking about their online marketing strategy. They realize they need to do this, but they don't understand how to move forward, why it's important, what exactly are they trying to do, and who to help them once they figure it out. After reading "Inbound Organization" I now have a broader, and more nuanced understanding of how to answer these questions for my clients. Companies like HubSpot and SalesForce are leading the way, but Inbound Marketing isn't a gimmick or fad, it's here to stay, and fortunately so—this is the way we all want to be marketed to! Excellent book, I highly recommend.
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- eric
- 01-27-19
excellent guide on inbound.
great listen, the authors truly know their content. it flowed well and provides a base of knowledge to grow our company into and inbound organization.
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