-
Howard Schultz
- Las revolucionarias ideas hechas realidad [Howard Schultz: Revolutionary Ideas Made Reality]
- Narrado por: uncredited
- Duración: 29 m
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Howard Schultz
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Resumen del Editor
Las grandes corporaciones y las empresas transnacionales han configurado durante los últimos años el rostro más patente del actual proceso de globalización. Las franquicias y las cadenas se encuentran a lo largo y ancho del planeta, ya sea en el mundo industrializado y rico, así como en los países en vías de desarrollo. Si queremos hablar de globalización, tenemos que hablar no sólo de McDonald's, sino de cadenas mundiales como Starbucks.
Y cuando nos referimos a esta famosa cadena transnacional de preparación de café, no podemos pasar por alto a Howard Schultz, su visionario fundador. De modestos orígenes, llegó un momento en su vida en que este comunicador y hombre de ventas vio la oportunidad de implantar en Norteamérica una vieja idea suya de un negocio al paso de cafés preparados a la usanza europea. Ello, dentro de un exclusivo ambiente diseñado hasta el más mínimo detalle pensando en el solaz del cliente, "un tercer lugar" al cual acudir tras la agitada vida en el hogar y la oficina.Gracias a estas revolucionarias ideas hechas realidad, Schultz es uno de los empresarios y líderes más exitosos de los últimos tiempos, y su corporación se ha vuelto emblemática de los tiempos actuales. Starbucks, McDonald's y otras transnacionales definen justamente a nuestra época.
Please note: This audiobook is in Spanish.
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