
How to Make Big Money at your Salon by Offering 5-Star Service
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Book endorsed by the Professional Beauty Association (PBA) and Modern Salon magazine.
Every successful salon owner understands that top-notch service is critical to business profitability and longevity. In this new edition of the Ready, Set, Go! Beauty Book series, we show you how to differentiate your business by providing 5-star service. We help you understand the fundamentals and true meaning of customer service—what customers want, deserve and expect—and how to win customer loyalty by delivering the ultimate customer experience. This book is designed to educate you as the salon owner, manager, or employee on what 5-star service in your salon should be. It’s also intended to be a tool that every one of your employees can use to improve their customer service. This book will get you thinking about the little things that make a difference in customer service and have you itching to continue the “wow” experience one customer at a time, every time. So what is 5-star service? What do your clients expect when they walk through your salon’s entrance? Do you and your staff truly understand what they are expecting? Can you deliver? Written by Jeff Grissler and Eric Ryant, three time best-selling authors of The Startup Guide for Opening, Remodeling and Running a Successful Beauty Salon, The Salon Owner's Guide to Wealth,and The Salon Building Bible. Jeff Grissler has been where you are and understands the inner workings of the hair, beauty, and barbering industry and what leads to success as a barbershop owner. As a business owner himself, he understands the business landscape and what owners can expect and guides them to success. Eric Ryant is a beauty industry entrepreneur with over 30 years of experience in space planning and design for salons and barbershops. No stranger to the industry, Eric spent many years developing new designs and space plans, getting involved in every facet of the industry.
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