How to Build a Personal Brand on LinkedIn®

Marketing and sales are experiencing a shift as radical as the move from radio to television, thanks to the arrival of social media. What's more, anyone can participate, not just mega-corporations with huge budgets and a team of advertising executives in shiny suits. If done correctly, building a personal brand can help you receive more recognition at work, connect you with decision-makers, and even generate high-quality inbound sales leads. You can craft your brand on LinkedIn® in as little as ten minutes per day. In this book, I show you how. And it is actually fun!