How to Be an Entrepreneur

Business Lessons from BBC’s The Bottom Line

De: Evan Davis

Narrado por: Evan Davis

Duración: 7 h y 20 m

Resumen del Editor

A collection of the best programmes on entrepreneurship curated by business guru Evan Davis.

Since 2006, The Bottom Line has given listeners the view from the top on business. Hosted by the BBC's former economics editor, PM and Dragon's Den presenter Evan Davis, with a panel of guest experts, it cuts through the confusion, statistics and spin to provide essential insight into the business issues that matter.

This collection brings together 17 of the best and most informative episodes, specially chosen by Evan Davis - including 'Upside-down Management', which won the 2013 Wincott Radio Journalism of the Year Award. Each one is full of invaluable advice on succeeding in business, from those who've made it.

Here are lessons on the impact of failure and learning from your mistakes; getting to the top even if you were bottom of the class; and being brave enough to pursue your dream (and realistic enough to have a proper plan). There's also tips on managing the boardroom and your staff, negotiating a win-win deal and changing your company's course while staying true to its original vision.

Davis and guests assess the pros and cons of franchising, personal coaches and business gurus; look at couples in business, and how they keep the personal out of their professional life; and hear the fascinating stories of teenage and migrant entrepreneurs. Plus, a special edition of the show explores the rise and fall of Silicon Valley's first female billionaire, Elizabeth Holmes, who duped the world with the promise of her revolutionary blood-testing company Theranos. How did she deceive some of America's smartest minds - and how can we avoid being similarly fooled?

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