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Hidden Champions (German edition)
- Die neuen Spielregeln im chinesischen Jahrhundert
- Narrado por: Sebastian Pappenberger
- Duración: 8 h y 20 m
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Hidden Champions (German edition)
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Resumen del Editor
Hidden Champions - das sind die Weltmarktführer, die kaum jemand kennt. Die meisten von ihnen sitzen nicht etwa im Silicon Valley, sondern in Deutschland, in Österreich und in der Schweiz. Management-Vordenker Hermann Simon prägte den Begriff für die Top-Mittelständler in Nischenmärkten bereits vor 30 Jahren, doch vieles hat sich seither verändert. Nach dem Export-Boom in den Jahren 1990-2010 sehen die Unternehmen sich heute vor großen neuen Herausforderungen: Direktinvestitionen verdrängen den Export, die Warenströme weichen zunehmend digitalen Dienstleistungen, das Thema Nachhaltigkeit bietet Chancen, erfordert aber ein Umdenken. Wie steht es um die Zukunftsaussichten der "Heimlichen Gewinner", und welche Strategien und neuen Spielregeln bringen sie weiter angesichts der wachsenden Wirtschaftsmacht Chinas?
Reseñas de la Crítica
Deutschlands bekanntester Managementberater
-- Handelsblatt
Einer der weltweit führenden Unternehmensberater
-- Financial Times
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