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Gestión Empresarial [Business Management]
- Narrado por: Vitorio Hass
- Duración: 49 m
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Gestión Empresarial [Business Management]
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Resumen del Editor
Ensayos Indispensables para el Ejecutivo del Siglo XXI
Gestión de Crisis: nuevas capacidades para un mundo complejo.
La gestión de crisis consiste en la capacidad para reconocer y actuar frente a las señales que anticipan una situación perjudicial para la empresa. La aparente normalidad puede preceder a los tres grandes tipos de crisis organizacional: ataques a la empresa de parte de agentes externos o internos, accidentes que ponen en riesgo a los stakeholders y acciones dañinas por parte del personal de la empresa. La existencia de al menos uno de estos tipos de crisis hace necesario implementar un sistema de alerta temprana del riesgo de ella, además de planes de administración y comunicación.
Gestión Estratégica: síntesis integradora y dilemas abiertos.
Se presenta la estrategia según su definición original y desde la perspectiva empresarial, para introducir una revisión teórica de las diez principales escuelas tradicionales de gestión estratégica. Punto de partida son los modelos de gestión propuestos en “Safari a la Estrategia” de Henry Mintzberg, se analizan sus enfoques, sus entornos de trabajo y el liderazgo que cada uno de ellos requiere. El autor aborda temas que el estratega debe resolver según su criterio, tomando en cuenta que se trata de dilemas sensibles donde las escuelas sugieren diversas perspectivas.
Please note: This audiobook is in Spanish.
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