Geert Hofstede

De: Josh Graham

Narrado por: Virtual Voice

Pioneers of Human Behaviour: Geert Hofstede
A Gateway to His Life, Theories, and Legacy

Geert Hofstede revolutionised the way we understand culture, not as a vague social backdrop, but as a measurable force that shapes how people think, act, and relate across the globe. His groundbreaking Cultural Dimensions Theory has become an essential framework for leaders, educators, psychologists, and anyone working in a global context.

This concise yet powerful volume explores Hofstede’s early life, his research journey at IBM, and the six dimensions that made his name synonymous with cross-cultural understanding: Power Distance, Individualism vs. Collectivism, Masculinity vs. Femininity, Uncertainty Avoidance, Long-term vs. Short-term Orientation, and Indulgence vs. Restraint.

Through clear explanations, practical applications, and real-world case studies, this book brings Hofstede’s ideas to life, showing how they can resolve misunderstandings, improve communication, and build stronger connections across cultures. Supplemented with selected quotes, interesting facts, and a curated suggested reading list, it offers a complete gateway to his work and its ongoing relevance in our interconnected world.

Whether you’re a student of psychology, a business leader navigating global markets, or simply curious about the forces shaping human interaction, this book offers insights you’ll return to again and again.