From Local to Global

The Small Business eCommerce Edge

De: David Ewen

Narrado por: Virtual Voice

This book explores how small businesses can thrive in the fast-changing world of online commerce. It begins by uncovering digital opportunities that most entrepreneurs overlook. Readers learn how to break away from outdated practices that hold them back. The journey continues with practical steps to create a brand identity that truly resonates. The book demystifies technology, showing how to use it without feeling overwhelmed. It reveals ways to build genuine customer relationships that foster loyalty. Readers discover how to use data to make smarter choices and compete with industry giants by staying nimble. The narrative shows how to turn failures into stepping-stones for growth. Ultimately, it inspires small business owners to keep innovating and lead their own revolution in eCommerce.

Table of Contents

• Chapter 1: Discovering the Hidden Digital Frontier
• Chapter 2: Breaking Free from Old Limitations
• Chapter 3: Building Your Brand’s Unique Voice
• Chapter 4: Mastering Technology Without Losing Heart
• Chapter 5: Connecting with Customers Who Care
• Chapter 6: Leveraging Data for Smart Decisions
• Chapter 7: Outmaneuvering Giants with Agility Moves
• Chapter 8: Turning Setbacks into Growth Opportunities
• Chapter 9: Sustaining Innovation for Lasting Success

About the Author

Dr. David K. Ewen is a distinguished educator, entrepreneur, and ordained minister whose multifaceted career spans over three decades. Since launching his entrepreneurial journey in 1994, he has earned numerous accolades for his contributions to education, business, and community service.

As the Chancellor and President of Enterprise College, an international university specializing in global communication studies, Dr. Ewen has been instrumental in shaping curricula that address the evolving needs of global learners. His leadership emphasizes the importance of cross-cultural communication and digital literacy in today's interconnected world.

In addition to his academic endeavors, Dr. Ewen serves as the Chair of SCORE Western Massachusetts, where he leads a team of certified mentors dedicated to supporting small businesses and non-profit organizations. Through workshops and personalized mentoring, he assists entrepreneurs in areas such as planning, marketing, tax compliance, and team building.

Dr. Ewen's media presence includes a 20-year tenure as an international talk show host on platforms like Blog Talk Radio and Spotify, where he discussed topics ranging from entrepreneurship to personal development. He is also a prolific author and audiobook producer, with works covering subjects such as education, leadership, spirituality, and global affairs.

Beyond his professional achievements, Dr. Ewen is deeply committed to outreach ministry. As an ordained minister, he dedicates his time to supporting the homeless and incarcerated, providing spiritual guidance and advocating for their well-being. His compassionate approach underscores his belief in the transformative power of faith and community support.