-
El libro de los eSports
- La guía definitiva para entender cómo funciona la industria
- Narrado por: Álvaro Esteve
- Duración: 5 h y 24 m
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El libro de los eSports
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Resumen del Editor
Casi de la noche a la mañana, los deportes electrónicos y los videojuegos competitivos se han convertido en el mayor fenómeno deportivo y de entretenimiento en la historia de la humanidad; un acontecimiento social y económico del que todos quieren formar parte: marcas, anunciantes, empresas y jugadores.
¿Qué son los deportes electrónicos y cómo se hicieron tan populares tan rápidamente? ¿Por qué triunfan los videojuegos como Fornite, Call of Duty o League of Legends? ¿Cómo se crea una empresa de esports y qué otras oportunidades de negocio hay en torno a esta industria? ¿Cómo se puede ganar dinero con los deportes electrónicos? ¿Cuáles son las tendencias que van a marcar el sector en los próximos años? ¿Qué necesitan saber los jugadores para poder posicionarse y vivir de ello?
El libro de los esports aborda estas y otras cuestiones fundamentales y te lleva dentro de este imparable fenómeno de la mano de William Collis, fundador del equipo de deportes electrónicos Team Genji, número 1 del mundo, para entender cómo funciona esta industria multimillonaria y conocer sus entresijos.
Es una guía imprescindible tanto para jugadores de toda la vida que quieren hacer de su entretenimiento su profesión como para marcas y anunciantes que buscan nuevas oportunidades para conectar con sus audiencias. También para empresarios y emprendedores que quieren conocer las estrategias que impulsan su éxito y que mueven a millones de personas en todo el mundo.
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