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Drive (German edition)
- Was Sie wirklich motiviert
- Narrado por: Dominic Kolb
- Duración: 7 h y 29 m
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Drive (German edition)
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Resumen del Editor
Sind wir nicht alle davon überzeugt, dass wir am besten mit äußeren Anreizen wie Geld und Prestige oder durch "Zuckerbrot und Peitsche" zu motivieren sind? "Alles falsch", sagt Daniel H. Pink in seinem provokanten und zukunftsweisenden Hörbuch.
Vergessen Sie alles, was Sie darüber zu wissen glaubten, wie man Menschen motiviert. Das Geheimnis unseres persönlichen Erfolges ist das zutiefst menschliche Bedürfnis, unser Leben selbst zu bestimmen, zu lernen, Neues zu erschaffen und damit unsere Lebensqualität und unsere Welt zu verbessern.
Daniel H. Pink enthüllt die Widersprüche zwischen dem, was die Wissenschaft weiß, und dem, was die Wirtschaft tut – und wie genau dies jeden Aspekt unseres Lebens beeinflusst. Er demonstriert, dass das Prinzip von Bestrafung und Belohnung exakt der falsche Weg ist, um Menschen für die Herausforderungen von Heute zu motivieren, egal ob in Beruf oder Privatleben.
In Drive zeigt uns Daniel H. Pink:
- die drei Elemente der wirklichen Motivation: Selbstbestimmung, Perfektionierung und Sinnerfüllung;
- kluge sowie überraschende Techniken, um diese Elemente in die Tat umzusetzen,
- Menschen, die diese neuen Ansätze zur Motivation bereits erfolgreich in ihr Leben integriert haben und uns damit entschlossen einen außergewöhnlichen Weg in die Zukunft zeigen.
Daniel H. Pink, studierter Sprachwissenschaftler und Jurist, beschäftigt sich als Sachbuchautor vorrangig mit den Themen Psychologie und Arbeitswelt. Als Journalist erschienen seine Beiträge im Technologie-Magazin Wired, als brillanter Formulierer steht er hinter den bahnbrechenden Reden des Ex-Vizepräsidenten Al Gore. Seine Werke, etwa Drive sind Dauergäste auf der New York Times-Bestsellerliste.
Die Originalausgabe erschien unter dem Titel Drive: The Surprising Truth About What Motivates Us.
In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.
Reseñas de la Crítica
Pink liefert überzeugende Argumente dafür, dass Organisationen die intrinsische Motivation auf eigene Gefahr ignorieren.
-- Scientific American
Pink erlangt schnell internationalen Guru-Status... Er ist ein engagierter Autor, der herausfordert und provoziert.
-- Financial Times
Pinks Ideen verdienen breites Gehör. Unternehmensvorstände könnten in der Tat gut daran tun, ihre bezahlten Berater rauszuschmeißen und stattdessen Pinks Schlussfolgerungen zu lesen.
-- Forbes
New York Times Bestseller
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