Do More Good

Moving Nonprofits from Good to Growth

De: Bill McKendry

Narrado por: Ulf Bjorklund, Bill McKendry

In Do More Good, Bill McKendry provides incredible insights and tips from his over 35 years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact and giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can do more good.

If you’re passionate about doing good work for a cause, what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive - you wanted to make a difference.

That’s why communicating effectively and maximizing your organization’s potential are so critical. Raising funds and public awareness are challenging enough for any nonprofit leader, but communicating well is really the fuel that will advance and grow your mission.

Author and entrepreneur Bill McKendry is one of the leading authorities on nonprofit branding and marketing. In Do More Good, he provides incredible insights and tips from his over 35 years of helping nonprofit organizations expand their reach and become more effective in their communication. He shares dozens of examples and stories from his captivating career (including spending a day as a homeless man and shooting a commercial with Mother Teresa). Do More Good contains the blueprint you need to magnify your brand’s impact. With Bill's helpful advice and unique perspectives, you and your team will be inspired and equipped to do even more good.

©2022 Bill McKendry (P)2022 Bill McKendry

Every 2022 Cause needs to understand these principals.

This book was a perfect, eye opening read on where Causes need to be in the competitive marketing & advertising spaces that make up the giving world in 2022. It expertly explains (for-profit) concepts like brand awareness, frequency, and competition with for-profits for givers attention and disposable income. I believe that if your Cause does not become an expert in the concepts Bill lays out here, your Cause may not exist in 5 years.

Be a brand not an organization.

Do More Good explained in practical terms why marketing is an investment not an expense.