Digital Transformation

Build Your Organization's Future for the Innovation Age

De: Lindsay Herbert

Narrado por: Patricia Rodriguez

One book for the entire journey: How to digitally transform your organization.

Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than actions: Where do you start? How do you get the right resources? How should work be implemented? What data should you measure?

For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation - from leadership-level strategy to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation needs to happen only once because, at its core, it means becoming more adaptive to change itself.

Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization.

In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.

©2017 Lindsay Herbert (P)2017 Audible, Ltd

A practitioner's perspective

In my job I work with a lots of companies developing their "digital strategy" and "digital transformation". I would be lying that at times I scratch my head as what it all means. The digital buzz word has showed up as replacing the core banking platform, creating a new web-site with better UX, complete social media strategy, ... It is expected as digital still carries a buzz and finance departments need creative labels.

My professional scepticism aside, in recent years I have read many books on the topic and 4 of them stand out. First is Digital Transformation Playbook by David L Rogers. Second, Leading Digital by Westerman, Bonnet and McAfee. Third, What's your digital business model, by Weill and Woerner. Finally, Digital Transformation, by Lindsay Herbert. The first three offer a great perspective from an academic research, whereas Herbert offers a unique perspective from a practitioner.

All books, in varying degrees and tone, argue that digital transformation is more than technology itself. They emphasise the need to focus on strategy, leadership, mindset and getting more of your "team" involved. Herbert focuses on a series of battle stories from various digital leaders and overlays her practical perspective on these stories. Key take aways for me where:
1. Focus on the "why" of your business not "how"
2. Digital transformation, unlike other forms of business transformation, doesn't have a "to-be" state. It is rather a continual path towards digital maturity to take advantage of changes in technology, customers behaviours, competition and markets
3. Digital transformation doesn't always need to be a big programme starting from the top. Leaders who are hesitant can foster smaller localised nucleus of change that can gradually fit into a bigger programme
4. The BUILD framework (Build, Uncover, Iterate, Leverage and Disseminate) to help leaders get started

I rate the performance as 3 because of the narration. I think Patricia Rodriguez is a great narrator but this book would have benefited from the author's voice, in my opinion. I have heard Lindsay Herbert's voice on social media and this book needs her conviction.

Guidelines to growth within a company!

Digital Transformation is not just strategy, tools and processes as separate line items, but all of them working together to grow the company, improve customer experience to gain a competitive advantage. I truly enjoyed this book! Thank you!

una guía integral y práctica de T.Digital

Conceptos de transformación suficientemente exhaustivos y aplicados de manera muy simple y práctica.
muy recomendable.

Gracias por la prueba gratis Audible

Excelente libro!

Las entrevistas muy explicativas y completan excelente los contenidos
Gracias por la prueba Audible :D

Good book, annoying production

I really enjoyed the content of this book but for whatever reason, producers have decided that each contributor be named for every statement, including their recent work history. I can see why this would be done in the beginning of a book to show authenticity, but doing it every time becomes really annoying and made me lose focus on the content a couple of times

It was generic

The story was long, but the content was not much. I think it would be better if the story is presented more concisely.