Dig: How to Uncover the Root Cause of Any Problem and Get Real Answers

A Framework for Leaders, Sales Managers, and Teams to Break Through Vague Responses, and Challenge Assumptions

De: Jordan Keller

Narrado por: Virtual Voice

Most people struggle to get real answers in conversations. They ask, “Why are sales down?” or “Why did this project fail?”—only to get vague, unhelpful responses like “The market is tough” or “We need better communication.” These answers don’t reveal the truth—and without the truth, you can’t fix the real problem.

Digging Deeper is a step-by-step guide to mastering root cause conversations—the kind that uncover hidden insights, challenge assumptions, and lead to real solutions. Whether you're a leader, sales manager, coach, or problem-solver, this book will teach you practical, repeatable techniques to:

✔ Spot and challenge vague, surface-level responses before they derail problem-solving.
✔ Use mirroring, echoing, and strategic silence to get people to reveal more than they intended.
✔ Apply the 3-Layer Challenge to push past default excuses and uncover the real issue.
✔ Turn insights into actionable, measurable plans that lead to real change.
✔ Build a culture of deep inquiry in your team so that great questioning becomes second nature.

Through real-world examples, proven frameworks, and practical exercises, this book will transform the way you ask questions, lead conversations, and solve problems—whether in business, leadership, sales, or everyday interactions.
If you’re tired of getting surface-level answers and want to start uncovering the truth that drives real results, this book is for you.