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Die Inflation schlagen [Beat Inflation]
- Agil, konkret, effektiv [Agile, Concrete, Effective]
- Narrado por: Robert Gregor Kühn
- Duración: 5 h y 13 m
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Die Inflation schlagen [Beat Inflation]
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Resumen del Editor
Sofortmaßnahmen gegen die Inflation!
Das Inflationsgespenst ist zurück. Nach Jahrzehnten der Stabilität erleben wir die höchsten Preissteigerungen seit den 1970er Jahren. Die Krise trifft Staat, Verbraucher und Unternehmen gleichermaßen. Für viele Firmen wird es künftig schwierig, die Gewinnlinie zu verteidigen. Deshalb ist es wichtig zu wissen, welche Effekte die Inflation auf den Gewinn hat, um dem drohenden Wertverlust gegenzusteuern. Sonst kann es schnell zu einer gefährlichen Schieflage kommen.
Hermann Simon, der weltweit renommierte Experte für Preise, analysiert die entscheidenden Stellschrauben im Kampf gegen die Inflation und stellt konkrete Maßnahmen vor. Zentral dabei ist kluges Preismanagement – aber lange nicht alles. Ebenso wichtig: Die Unternehmensleitung muss selbst in den Ring und alle Geschäftsbereiche wie Vertrieb, Finanzen, Einkauf, Produktion, Innovation und Personal einbeziehen. Nur wer den Wettbewerb, das Verhalten seiner Kunden und seinen Platz im Markt kennt, kann den notwendigen (Kultur-)Wandel im Unternehmen vorantreiben und die Zukunft sichern. Agil, konkret, effektiv.
»Seitdem ich Hermann Simon 1979 zum ersten Mal traf, habe ich aus jeder weiteren Begegnung mit ihm neuen Gewinn gezogen.« Philip Kotler
»Deutschlands bekanntester Managementberater.« Handelsblatt
»Einer der weltweit führenden Unternehmensberater.« Financial Times
Please note: This audiobook is in German.
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