In this episode, Greg Wilkes sits down with Matt from The Tradie Web Guys, a former plumber turned marketing strategist who now helps trades and construction businesses build scalable, systemised marketing engines.

Matt shares why most builders and trades are solving the wrong problem when they chase more leads — and why better systems, not bigger ad spend, are usually the real answer.

🔹 Key topics:

✅ Why leads aren’t the real issue — most businesses don’t need more enquiries, they need better systems to convert the ones they’re already getting.

✅ The DEAF framework (Define, Establish, Act, Feedback) — a practical roadmap for setting clear goals, building strong foundations, taking action, and continuously refining strategy.

✅ From enquiries to closed jobs — why marketing should focus on outcomes (revenue), not vanity metrics like clicks or impressions.

✅ The missing middle in most businesses — the gap between a lead coming in and becoming a project in Buildertrend or your job management software.

✅ Why fulfillment becomes the real bottleneck — once lead flow is fixed, recruitment and delivery capacity quickly become the constraint.

✅ Recruitment is marketing — your next great employee likely already has a job, and attracting them requires positioning, creativity, and brand strength.

✅ B2B vs B2C strategies — why commercial builders shouldn’t rely on ads, and how creative outreach beats generic LinkedIn messages.

✅ CRM done properly — the importance of tracking the full sales pipeline, not just generating enquiries, and why automation changes everything.

✅ AI and the future of search — how ChatGPT and large language models are shifting discovery away from traditional Google search, and why useful, relevant website content now matters more than ever.

This episode is a grounded, practical conversation for builders and trades who want predictable growth, stronger systems, and a business that scales beyond referrals and word of mouth.

If you’re serious about building a marketing engine that produces real jobs — not just enquiries — this episode is a must-listen.

https://tradie.wiki/mattmedia

http://TheSiteShed.com

http://TradieWebGuys.com.au

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator

In this episode, Greg Wilkes sits down with John Eastwood, founder of a high-end residential building company operating in London’s prime and super-prime market.

John shares an honest account of what it really takes to move from steady but fragile growth into a controlled, multi-million-pound business. From nearly running out of work while self-funding his own home build, to becoming a go-to contractor for £2m–£4m projects, this conversation unpacks the mindset shifts, systems, and decisions that changed everything.

🔹 Key topics:

✅ The danger of a shallow pipeline — how relying on a handful of architects nearly stalled the business, and why consistent outreach matters even when things feel “fine”.

✅ Why building your own house can expose cracks in the business — cash flow pressure, stress, and the wake-up call it creates.

✅ Winning bigger work without racing harder — why scaling project value is often smarter than scaling volume.

✅ Positioning and proposals that convert — how changing the way prices were presented dramatically improved win rates, without being the cheapest.

✅ Stepping off the tools properly — the real impact of hiring a project manager and building a leadership layer that protects quality and sanity.

✅ Systems that protect profit — tracking jobs properly, spotting issues early, and why knowing your numbers weekly changes decision-making.

✅ Software at the right stage — lessons from using Buildertrend, Procore, and PlanRadar, and when these tools actually make sense.

This is a grounded, real-world episode for builders who want fewer jobs, better clients, stronger margins, and a business that doesn’t rely on them firefighting every day.

If you’re serious about moving into higher-value work and building something sustainable, John’s story will hit home.

Instagram: @Karringtons_ltd

LinkedIn: https://www.linkedin.com/in/john-eastwood-b97597243/?originalSubdomain=uk

https://www.karringtons.co.uk/

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator

In this episode, Greg Wilkes is joined by Richard Woods, former finalist on The Apprentice, marketing agency founder, and someone who’s seen both sides of the fence — from scaling a marketing business to running a trades company under real pressure.

Richard shares the unfiltered reality of growth, visibility, and leadership. From life inside the Apprentice boardroom to Christmas Day boiler breakdowns, this conversation exposes what business owners don’t see until they’re in it — and what actually matters if you want a business that works without owning you.

🔹 Key topics:

✅ Building profile and leverage — how Richard used visibility, positioning, and a clear message to create opportunity long after TV fame faded.

✅ The harsh reality of trades businesses — why small, high-volume work is brutally hard to scale, and how recalls, clients, and cash flow quietly drain energy and profit.

✅ Growth without control is dangerous — what happens when you can generate leads but don’t have systems, structure, or margins to support them.

✅ Marketing that actually converts — why LinkedIn is still one of the most underused platforms for builders, especially when targeting architects, developers, and commercial work.

✅ AI and the future of construction businesses — what will get disrupted, what won’t, and why builders who understand marketing and systems will pull further ahead.

✅ Practical LinkedIn plays — daily actions builders can take to build relationships, authority, and inbound opportunities without spending on ads.

This is a straight-talking episode for builders who want better work, fewer headaches, and a business that doesn’t collapse the moment they step away.

If you care about control, visibility, and building something that lasts, this one’s worth your time.

www.linkedinForBreakfast.com
www.sprintva.co

Biography

https://developcoaching.co.uk

For more episode please visit:
https://developcoaching.co.uk/construction-podcast/

If you'd like to discuss fast-tracking your results, book in a free call - https://www.developcoaching.co.uk/schedule/

If you'd like help growing your business join my private Facebook group - https://m.facebook.com/groups/constructiontradesaccelerator