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Der Weg zum geschäftlichen Erfolg
- Ein Ratgeber für junge Kaufleute
- Narrado por: Jürgen Fritsche
- Duración: 31 m
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Der Weg zum geschäftlichen Erfolg
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Resumen del Editor
"Strebe nach dem Höchsten; betritt niemals einen öffentlichen Ausschank; trinke keine Spirituosen oder höchstens bloß zu den Mahlzeiten; spekuliere niemals und übernimm Bürgschaften niemals höher, als Deine freie Kasse erlaubt!" Andrew Carnegie (1835 – 1919), der seinerzeit einer der drei reichsten Amerikaner war, schrieb einen der ersten Ratgeber für wirtschaftlichen Erfolg: "The Empire of Business". In diesem Bestseller erklärt er, wie man es nach oben schaffen kann – und begründete damit das Genre der "How-to"-Literatur. Als armes Einwandererkind aus Schottland war er geradezu Sinnbild für den Mythos des "From rags to riches": Vom Tellerwäscher zum Millionär. "Der Weg zum geschäftlichen Erfolg" ist eine Rede, die er einst jungen Anwärtern des Kaufmannsberufes hielt – und ein faszinierendes Zeitzeugnis des amerikanischen Selbstverständnisses!
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