Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.

For further reading:

More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

More about Runway: https://runwayml.com/news

Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

Listen on your favorite podcast app: https://pod.link/1715735755

Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.

For further reading:

Copysmith.ai: https://www.copysmith.ai/

Comeback Town: He built a billion dollar company in Birmingham and so can you: https://www.al.com/news/birmingham/2025/03/comeback-town-he-built-a-billion-dollar-company-in-birmingham-and-so-can-you.html

From $250k Raised to $1.25B Exit w/ Shegun Otulana: https://bryce.medium.com/from-250k-raised-to-1-25b-exit-w-shegun-otulana-34e32912c603

More about Shegun: https://www.linkedin.com/in/sheguno/

Listen on your favorite podcast app: https://pod.link/1715735755

Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agent negotiation, we look at what’s coming next and what that means for marketers.

For Additional Reading:

Tealium achieves AWS Generative AI Competency, advancing enterprise AI at scale: https://www.globenewswire.com/news-release/2026/02/17/3239448/0/en/Tealium-achieves-AWS-Generative-AI-Competency-advancing-enterprise-AI-at-scale.html

Tealium Adds AI Features for Real-Time Customer Engagement: https://www.cmswire.com/customer-data-platforms/tealium-adds-ai-features-for-real-time-customer-engagement/

The secret to happy customers is… your data layer: https://martech.org/the-secret-to-happy-customers-is-your-data-layer/

More about Jeff: https://www.linkedin.com/in/jefflunsford/

Listen on your favorite podcast app: https://pod.link/1715735755