De Beers

Are Diamonds Forever?

In the radiant world of precious gems, no name is as synonymous with luxury, glamour, and power as that of De Beers. From its inception in the late 19th century, De Beers has captivated the imaginations of people all over the world with its dazzling diamonds and unmatched charisma. As you delve into each chapter, uncover the secrets behind the diamonds rise to prominence, exploring its impact on pop culture, geopolitics, and the very meaning of desire. Let yourself be captivated by a shimmering tale that illuminates the unseen facets of an iconic brand and unravels the complex web that connects our fascination with diamonds to a legacy that began over a century ago. Welcome to a glittering world where raw ambition and gleaming stones converge to create a saga as multifaceted as the diamonds themselves.