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Das Amazon-Geheimnis
- Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten
- Narrado por: Martin Valdeig
- Duración: 12 h y 40 m
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Das Amazon-Geheimnis
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Resumen del Editor
Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein?
Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?
Als technischer Berater arbeitete Colin Bryar Seite an Seite mit Jeff Bezos und wurde nicht ohne Grund als "Jeffs Schatten" bezeichnet. Bill Carr zeichnete als Vizepräsident des Digitalgeschäfts verantwortlich und damit für einige der größten Erfolge der Amazon-Geschichte. Mit ihren 27 Berufsjahren in der Amazon-Chefetage liefern sie erstmals einen persönlichen Insiderblick in ein beispielloses Management und zeigen, wie sich deren rigide ausgeführte Prinzipien ganz konkret für das eigene Unternehmen oder den Job nutzen lassen. Denn: Man kann Amazon fürchten, boykottieren oder lieben, aber man kann auch viel von Amazon lernen.
Vor allem eines machen die Autoren klar: Der Erfolg ist nicht auf das Genie eines Einzelnen zurückzuführen, sondern durch das Engagement und die Umsetzung einer Reihe klar definierter, rigoros ausgeführter Grundsätze und Mechanismen. In ihrem Buch werden sie erstmals mit der Öffentlichkeit geteilt.
Reseñas de la Crítica
Das Amazon-Geheimnis sollte jeder lesen, der es mit seinem Business ernst meint.
-- Steve Denning, Forbes
Colin Bryar und Bill Carr bieten konkrete und zugängliche Beispiele dafür, wie die 14 Leadership-Prinzipien und die Bausteine der Unternehmenskultur in der Praxis umgesetzt werden können.
-- New York Times
Ein Insiderblick auf die einzigartigen Prinzipien und Prozesse des Unternehmens. Leser werden garantiert viele der Lektionen auf kleine und große Firmen anwenden können.
-- Publishers Weekly
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