
Daniel Kahneman
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Josh Graham

Este título utiliza narración de voz virtual
Pioneers of Human Behaviour: Daniel Kahneman
A Gateway to His Life, Theories, and Legacy
What if the way you think is not as rational as you believe?
Daniel Kahneman — Nobel Prize–winning psychologist and co-founder of behavioural economics — spent his career uncovering the hidden forces that shape our decisions, from the supermarket aisle to the stock market, the courtroom to our private lives. His groundbreaking research with Amos Tversky revealed that the human mind runs on two systems: fast, intuitive thinking and slow, deliberate reasoning. These systems, while adaptive, make us prone to systematic biases that influence our choices, our happiness, and even our memories.
This concise, engaging volume offers a clear journey through Kahneman’s life and work — from his wartime childhood in Nazi-occupied France to the landmark theories that redefined economics and psychology. You’ll discover:
The Kahneman–Tversky partnership and the birth of Prospect Theory
How cognitive biases like anchoring, availability, and framing shape everyday decisions
The “two selves” that experience and remember our lives differently
Practical tools for better thinking in personal, professional, and policy contexts
The debates, criticisms, and enduring influence of his work worldwide
Part biography, part guide, this book distils complex ideas into an accessible narrative — making it ideal for students, therapists, policymakers, and anyone seeking to understand (and improve) their own decision-making.
Whether you are new to Kahneman’s work or looking to deepen your grasp of it, Pioneers of Human Behaviour: Daniel Kahneman is both a tribute to a brilliant mind and a practical map for navigating the architecture of choice.