Customer Engagement Officer (CEO)

Content Marketing and the Realities of Executive Blogging

De: Mark Hillary

Narrado por: Virtual Voice

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social media ‘guru’; he uses social networks and interesting content as tools to help executives reach the influencers and customers in their line of business. Based on years of personal experience, Mark outlines what works and doesn’t work when executives start blogging and how marketing teams can create an effective blogging strategy for their executives. He also explores how blogs have become an important part of what was used to call 'the news' and therefore are more important than ever. Mark Hillary is a British writer and blogger based in São Paulo, Brazil. He has published several best-selling books on technology and globalisation and is a regular Huffington Post writer. He has advised the UN and various governments on technology policies and has live-blogged events including the London 2012 Olympic games and 2010 UK general election.