-
Crafting the Customer Experience For People Not like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Narrado por: Vanessa Hart
- Duración: 5 h y 46 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Crafting the Customer Experience For People Not like You
Compra ahora por US$13.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
Deliver a better business experience, for every kind of customer
A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
- A detailed guide to core customer groups, including women, the five generations (matures, Boomers, Gen X, Gen Y and Gen Z); racial and ethnic segments, such as Hispanics and African-Americans; as well as those who are defined by key lifestyle and life-stage attributes
- Includes consumer insights that will help business leaders deliver a better business experience with every customer
You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization's customer service. It's an empowering thought. Customer service is 100% in your control at all times and it's more important than ever.