Confessions of an INTJ aka, The Mastermind

It’s not easy being an INTJ, the Myers-Brigg personality type found in only 2.1% of the population and known in literature on the subject as “The Mastermind” or “The Architect.” They have an uncanny ability to connect the dots, and as a result, see things differently than almost everyone else, and so they are almost always several steps ahead of others and others don’t like that. But it sure can be a beneficial trait to have when solving problems, such as how to grow market share and dominate a business category. In this book, the former Senior Vice President & Client Plans Director of the world-famous ad agency that created the GEICO Gecko and “Virginia is for Lovers” explains how it’s done. If you want your business to grow and prosper, you’ll want to read this book.