Business Analytics

De: Hiriyappa B

Narrado por: Virtual Voice

Business analytics is a set of techniques and processes that can be used to analyze data to improve business performance through fact-based decision-making. Business analytics create capabilities for companies to compete in the market effectively. However, nowadays companies use analytics as a competitive strategy of the business. Business analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high. By using business analytical software, the corporate world has the ability to make better decisions, and it improves with analytical skills. The Decision-making process is largely dependent on business analytics in organizations and businesses. When business analytics is carried out the right way, it can help companies put the right foot forward. Business analytics is based on data and statistical methods. It focuses on using a set of metrics to investigate the past, present, and future of an organization or a business. This book helps you to know the analytics, analytics in business, challenges, process, types, tools, and applications of analytics. Contents of the Book: Contents of the Book Introduction to Analytics Business Analytics Evolution of business analytics Scope of business analytics Importance of business analytics Data use for analytics Challenges of Business Analytics Benefits and advantages of implementing business analytics Challenges in implementing business analytics in an organization How Business Analytics Helps Companies Business Analytics Process Step 1: Defining the business needs and requirement Step 2:Explore the structured and unstructured data Step 3: Analyze the data Step 4:Predict what is likely to happen Step 5:Optimize to find the best solution Step 6: Make a strategic decision and measure the outcome Step 7:Update the system with the results of the strategic decision Types of Business Analytics Descriptive analytics Predictive analytics Diagnostic analytics Prescriptive analytics Decision analytics Business Analytics Tools for Business Open-source analytics tools R Python Apache Spark Apache Storm PIG and HIVE Commercial analytics tools SAS Tableau Excel QlikView Splunk Other business analytical tools Business analytics applications Financial analytics Human resource analytics Marketing analytics Health care analytics Supply-chain analytics Web analytics CRM analytics Career in Business Analytics Need for business analytics Careers in business analytics