Built For The Second Half

The Midlife Man’s Guide to Physical Intelligence, Longevity, and Unbreaking Your Body

You are not "Over the Hill." You are just at the halfway point. It’s time to rebuild the engine.

You wake up tired, even after eight hours in bed. You look in the mirror and see the muscle you built in your twenties slowly turning into "dad bod" softness. Your knees click when you stand up. Your focus at work is slipping. You feel a low-grade fog that you just can’t shake.

When you go to the doctor, they check your blood pressure, shrug, and tell you, "It’s just part of getting older."

They are wrong.

Frailty, brain fog, and fatigue are not inevitable consequences of aging. They are the result of running a high-performance machine on the wrong fuel for too long.

Your body is sending you a check engine light. You can either ignore it and drive until the wheels fall off, or you can pop the hood and fix it.

In Built for the Second Half, motivational coach Grant Cole hands you the owner’s manual for the modern man over 40. Stripping away the "bro-science" and the medical jargon, this book delivers a plain-English, actionable blueprint to stop the decline and build a body that is dangerous, durable, and capable.

Inside, you will discover:

• The Sarcopenia Slide: Why you are losing 3% of your muscle every year, and the "Durability Training" protocol to stop it cold.

• The Testosterone Trap: How stress, sleep deprivation, and plastics are chemically castrating you—and how to optimize your hormones naturally.

• The Inflammation Equation: Why your joints hurt (hint: it’s not your old football injury, it’s your gut) and how to put out the fire.

• Sleep is the Steroid: The "Sleep Sanctuary" protocol that acts as the most potent performance-enhancing drug on the planet.

• The Wolf Pack: Why the "Lone Wolf" mentality is killing men, and how to build a tribe of allies who hold you to a higher standard.

• From Success to Significance: How to transition from chasing a paycheck to building a legacy.

You have spent the first half of your life building a career and a family. You provided for everyone else. Now, it is time to secure the vessel that carries it all.

Don't let your best years be behind you. The Second Half is just starting.

Scroll up, click "Buy Now," and let’s get to work.