Bud Light and Other Cautionary Tales

"Everything Woke Turns to Sh!t,”

De: Rowdy Roberts

Narrado por: Virtual Voice

In the explosive and hilariously unfiltered “Bud Light and Other Cautionary Tales: Everything Woke Turns to Sh!t,” author Rowdy Roberts delivers a no-holds-barred roast of corporate America’s disastrous flirtation with progressive politics. What happens when billion-dollar brands ditch their loyal customers for virtue-signaling stunts? Total financial carnage, that’s what. Drawing from real-world debacles that sparked boycotts, plummeting sales, and endless memes, Roberts chronicles how “woke” initiatives turned household names into laughingstocks—and cautionary tales.

From Bud Light’s infamous Dylan Mulvaney can that tanked sales by billions and dethroned the beer king, to Target’s Pride Month meltdown with tuck-friendly swimsuits that erased $25 billion in market value, Roberts spares no one. Harley-Davidson’s DEI joyrides alienated its rebel riders, leading to slashed forecasts and a hasty retreat. Disney’s “woke wonderland” of box office bombs like Lightyear and Snow White cost nearly a billion in losses, while Nike’s swoosh into social justice with Mulvaney endorsements and Caitlin Clark snubs sent revenues sprinting away. North Face’s drag queen hikes and Levi’s androgynous ads tightened belts amid boycott blues, proving even rugged brands aren’t immune.

But it’s not all doom—Roberts celebrates the “Great Unwoking,” where companies like Tractor Supply, Walmart, and John Deere slammed the brakes on DEI disasters, pivoting back to basics and stabilizing their bottom lines. Packed with a detailed timeline of the wipeouts and an annotated bibliography of the biggest blunders, this book unpacks the absurdity with razor-sharp wit, unpacking why alienating your base for social brownie points is a recipe for ruin.
Grab a non-woke beverage and dive in for the laughs, lessons, and a timely reminder: in the cutthroat world of capitalism, forcing progress down throats often leads straight to the toilet. Perfect for anyone who’s ever rolled their eyes at corporate hypocrisy—or just wants a good chuckle at big business’s epic face-plants.