What happens when you stop avoiding the hard questions about your business—and actually answer them?

Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren't clearly communicated, this conversation hits the tension most boutique owners quietly carry.

They walk through the moment things shift—from treating your business like a "cute side thing" to owning it as a real, revenue-driving responsibility—and what it takes to bring your family along in that journey.

Join The Boutique Hub

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Sponsored by Color Guru
This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/

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What does it really take to stay in business for nearly two decades in the boutique world?

In this episode, Ashley sits down with April Burks, owner of Love Ivy Boutique to unpack the real story behind longevity in retail. From starting at 24 years old with no roadmap to building a thriving store rooted in community, confidence, and customer relationships.

You'll learn:

• Why confidence—not clothing—is the real product you're selling

• How community over competition can transform your local business

• The biggest shift that happens when your customer grows with you

• The truth about hiring, leadership, and staying relevant in a changing retail landscape.

Join The Boutique Hub

April Burks & Love Ivy Boutique:

Website: loveivyboutique.com
Instagram: @Loveivy.os

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

What if you could sit down on the couch with other boutique owners and just talk about what's really working right now? Welcome to a brand new Five Minute Friday series —Couch Conversations!

In this first episode, Ashley Alderson and Sara Burks break down the IN vs OUT shifts for 2026, from content creation to customer experience to how you're running your day-to-day business. If you're still doing everything manually, chasing perfection, or trying to keep up the old way… this episode is your wake-up call.

Ashley & Sara unpack what boutique owners need to let go of immediately—and what to lean into if you want to grow in today's fast-moving, AI-powered retail landscape.

Join The Boutique Hub

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Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube