Born to Lose, Live to Win

The High-Velocity Wisdom of Lemmy

Explore the ultimate collection of Lemmy Kilmister quotes, Motörhead history, and heavy metal wisdom. Born to Lose, Live to Win captures the unfiltered voice of rock’s most legendary frontman. The definitive guide to the "Ace of Spades" himself.

There was rock and roll before Lemmy, and there is rock and roll after him—but it will never be the same. As the leader of Motörhead, Lemmy Kilmister didn't just play music; he lived a manifesto of speed, volume, and unshakeable integrity.

Born to Lose, Live to Win: The High-Velocity Wisdom of Lemmy is the first book to center entirely on the "Gospel of Lemmy." Moving from his early days roadieing for Jimi Hendrix to his decades-long reign at the Rainbow Bar & Grill on the Sunset Strip, this book captures the wit, the grit, and the surprising intelligence of the man in the black hat.

Inside this collection, you will find:

• The Gospel of the Road: 20 essential reflections on life, death, and Rickenbacker bass guitars.

• 100 Rounds of High-Velocity Wisdom: A massive collection of Lemmy’s sharpest, funniest, and most profound quotes.

• The 49% Motherf**ker: An expanded deep dive into Lemmy’s uncompromising code of ethics and his "anti-star" persona.

• The Cowboy of the Sunset Strip: A look at his legendary Hollywood residency, his "office" at the Rainbow, and his life as rock’s most accessible icon.

• Through the Looking Glass: Reflections from peers like Ozzy Osbourne, Dave Grohl, Slash, Alice Cooper, and James Hetfield.

Whether you’re a lifelong member of the Motörheadbangers or a newcomer to the loud-and-proud lifestyle, this book is a shot of Jack Daniels for the soul.