Bolsonaro's Misgovernment

The 5 strategies used to win the 2018 Brazilian election

How does an authoritarian government that promotes hate speech manage to get elected? How was this character, Jair Bolsonaro, able to attract millions of people and turn them into fans?

What are the real risks of this figure being reelected in 2022? In this book, we will explore five pillars of the mass communication structure designed to deceive and manipulate millions of Brazilian voters in 2018, and which could work again in 2022 if the population doesn't uncover these tricks.

The discourse that elected Bolsonaro and spreads Bolsonarism throughout Brazil focuses on five fronts:

1-Being a representative of the people
2-The savior myth
2-Anti-communism
4-Anti-PTism
5-Anti-science
Based on these fronts, all presidential communication is focused on attracting, engaging, and retaining voters. In the book, we will discuss each of these strategies, what they are, and why they work.

It is essential to understand Bolsonarism's game if we want to prevent it from perpetuating itself in power. By knowing the strategies, it becomes possible to circumvent them and combat the spread of these ideas.