Bitcoin: The Irresistible Rise

Bitcoin: The Irresistible Rise explains how the crypto industry started and evolved through five crypto bull and bear markets, and how everything in crypto is ultimately connected. This book is an updated and expanded version of 'Crypto Titans: How trillions were made and billions were lost in the cryptocurrency markets'. It shows all the main players behind the three-trillion-dollar industry, and how billions of dollars have been lost in the pursuit of crypto gains. If you want to understand why and when crypto prices move up or down, this book is for you.

In this book you'll learn:

• How each of the five crypto bull markets of 2011, 2013, 2017, 2021 and 2023 unfolded, the drivers behind them, and what caused prices to correct violently during bear markets
• How crypto markets naturally progressed, and how everything is therefore related
• The players involved, and how they have made money—while others have lost large sums.

Praise for Bitcoin: The Irresistible Rise

“The Irresistible Rise is essential reading for anyone interested in understanding the history of crypto. Markus has done an excellent job covering all the important names and stories that have shaped the crypto industry, consistently hitting the nail on the head with accurate analysis to help readers understand the motivations and personal characteristics. I highly recommend this book to anyone.”
Jihan Wu, Founder, Bitdeer and Matrixport

“The usual challenge with writing a book about the past is finding a balance between a subjective and objective approach, picking favorites or stating cold facts. This book takes the latter approach, allowing readers to construct their own context. It’s up to you to make connections from the very early, pre-2017 days, which I found most interesting since I did not witness them personally, to today’s state of affairs. Markus’s impartial approach in assessing the events is ideally suited for this, given the narrative-driven nature of the crypto world today. I recommend this book to anybody interested in crypto.”
Evgeny Gaevoy, CEO and Cofounder, Wintermute

“Fortunes are won and lost when transformations happen. Bitcoin is transforming the entire economy, and there will be many fortunes won and lost. But the drumbeat continues. Technology always shines in the end. Read this book. Great lessons can be learned.”
Tim Draper, Founder, Draper Associates

“Bitcoin: The Irresistible Rise looks at this era of profound innovation through the lens of crypto pioneers. Markus delivers trail markers, bright dots of history to help steer even the most seasoned guide. Any reader will be left with a clearer view of crypto’s future.”
Marcel Kasumovich, Deputy CIO, Coinbase Asset Management