Bata: Shoemaker to the world

De: Thomas J. Bata

Narrado por: Paul Terence Morse

"Bata - shoemaker to the world" is the story of the man, his family and their business. Eloquently told and rich in anecdotes, it traces the road from the Bata family's humble beginnings in a Moravian village to Tom's undisputed claim to the title of shoemaker to the world. His entrepreneurial upbringing, his fight for control of the family enterprise, his unique partnership with his wife and the way he went about implementing his business philosophy add up to one of the great success stories of the twentieth century.

"I am by nature a gregarious guy. I love being with people from all walks of life, and though I was parents' only child, I was seldom alone. All my life I have been surrounded by friends, fellow workers, colleagues, customers and members of my family. [...] Almost every time I say "I", I should by rights be saying "we"... " Thomas J. Bata.©2014 Thomas J. Bata and Sonja Sinclair (P)2014 Thomas J. Bata, Sonja Sinclair

Relevant in 2019

Published in 1990 as a memoir, going into this book I assumed there was a reasonable chance Thomas Bata’s experience as a business magnate was likely a bit outdated and I would likely have to sift through poorly thought management opinions. Fake news. Mr. Bata paid a great editor and tells a fantastic story of how he scaled Bata shoes inherited from his father despite loosing the companies headquarters the Nazis in WWII. A globally still relevant company, his legacy lives on and lessons in culture, marketing and operations from both a strategic and tactical approach are relevant to anyone part of a globally competitive and positioned company. Good read.

Very good!

one of the best books.. performance brilliant, story is very complete and catchy! 100% recommended.