The Author Roundup: Dr. Allyson Maida on the Neuroscience Behind Breaking Stubborn Patterns for Good

You've been here before. You set the goal, make the change, feel the momentum—and then somehow, weeks or months later, you're back exactly where you started. Sound familiar?

In this episode, we sit down with Dr. Allyson Maida, Ed.D., LCSW—author, podcast host, keynote speaker, and neuroscience-informed social worker—to talk about why change is so hard, and what science actually says about making it stick.

Her book, "180: A Counterintuitive Method for Long-Lasting Personal and Professional Change," introduces a practical five-step technique rooted in neuroscience that works by disrupting the deep-seated thought and behavioral patterns that keep pulling us back. Unlike generic self-help advice, the 180 method is grounded in how the brain actually works — and Dr. Maida makes it surprisingly accessible and actionable.

If you've ever felt stuck in a loop and wondered why willpower alone isn't enough, this conversation is your answer.

Pick up 180 on Amazon today: https://a.co/d/00nv71V7

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