Inside Sustainable Luxury: Building Responsible Collections with Corinna Brabazon

In this episode of Fashion Means Business, we’re joined by Corinna Brabazon, Collections Director at Erdem, for a deep dive into what it really takes to build sustainable and commercially successful collections in today’s luxury fashion industry.

With experience spanning leading brands including J.W. Anderson, Stella McCartney, Mary Katrantzou, and Roland Mouret, Corinna shares a candid, behind-the-scenes look at embedding ESG (Environmental, Social and Governance) strategies into established fashion businesses.

From navigating complex global legislation and supply chain traceability to rethinking materials, packaging, and circularity, this conversation unpacks the realities—both strategic and operational—of driving change in a fast-moving industry. Corinna also explores the growing importance of resale, digital product passports, and why sustainability is no longer just a moral imperative, but a business one.

Practical, honest, and insight-rich, this episode is essential listening for anyone interested in the future of fashion, sustainability, and responsible innovation.

Learn more about the Fashion Business School at London College of Fashion here.