Free Money, Bad Math: Tony Lucas on Why Freeplay Isn't Working

Freeplay. PAR. Rebates. Lotteries. Tony Lucas has spent years studying all of it, and the verdict is ugly. At best, casinos are misusing these tools. At worst, they are hemorrhaging millions straight off the bottom line. I

n this episode, he lays out what the research shows, why the industry keeps pushing back on it, and what's really driving that resistance. If any part of your job touches a promotions budget, this episode is for you.

This WTF with IGI mini-series is put together in collaboration with The International Gaming Institute and filmed at UNLV Black Fire.