Proptech Pulse: Jared Antin on CRM Strategy and the Human Side of Tech

Featuring Jared Antin, Executive Director at Brown Harris Stevens, this episode reveals why the true value of proptech lies in its ability to "delegate and elevate" the administrative burden of the business. By operationalizing the back-end, agents can reclaim their time to focus on the high-touch, interpersonal relationships that define the industry.

The conversation dives deep into effective CRM strategies, including Antin's disciplined "doctor’s notes" approach to data integrity and the smart integration of AI tools like ChatGPT to streamline content creation. We explore the shifting landscape of market intelligence and the "flight to quality" that is currently redefining what it means to be a top-performing agent. Discover how to vet new solutions through strategic beta testing without falling into the trap of tech fatigue.

With nearly two decades of experience transitioning from top agent to executive leader, Antin provides a rare 360-degree view of brokerage modernization. In a market where efficiency is no longer optional, this masterclass offers a roadmap for staying competitive while remaining firmly rooted in real estate’s social nature. Subscribe to Proptech Pulse for more insights and visit our website to explore tools that support your growth.

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